Picking up where the bestselling book left off, Lean Marketing gives you powerful and proven marketing strategies to grow your business. Simplify, structure, and scale your marketing plan – without the extra work You keep being told to do more marketing. More complex, more specialized and more expensive marketing. Chasing the latest bright shiny object is exhausting. Following charismatic business and marketing ?gurus? keeps leading to disappointment. The overwhelm for entrepreneurs, marketers and business leaders is real. There is a better way. The Lean Marketing movement has been quietly gathering momentum. Small, medium and large businesses are getting bigger and better results by actually doing less marketing. Implementing Lean Marketing in your business will help you punch above your weight. In this book, you?ll discover: The exact tools and tactics you need to build a devastatingly effective marketing system; How to simplify, systemize and scale your marketing