New York Times bestselling author Ben Mezrich pulls back the curtain on the most volatile, complex and bizarre corporate takeover in history: Elon Musk?s acquisition and subsequent occupation of Twitter. In October 2022, Elon Musk marched through Twitter?s front doors after buying the digital giant for $44 billion. His takeover came with the promise of fundamental change, but nothing could prepare the company for the chaos to come ? brutal mass firings, an exodus of advertisers and ?blue-tick? celebrities and a vicious battle for control. With unique access to Twitter insiders and Musk?s confidants, this is the astonishing story from all sides. Why did Elon launch Twitter?s blue-tick system, and how did it lead to the near-collapse of the company?s revenue?