Mesmerized by the world of social media influencing and its quick fix for fame, Madhur Chopra aka Maddie, escapes from COVID-infested Delhi to tranquil Goa, which provides the perfect backdrop for her vlogs. Armed with dreams of becoming a famous fashion influencer, she ends up in Casa Coutinho-a crumbling-but-glorious Goan mansion-and strikes an unlikely friendship with the landlady. As Maddie’s vlogs catches on, her life becomes a heady mix of Insta likes, ever-increasing subscribers and new-found fame, until a horrifying experience shatters her digital dreams.