Piercingly revelatory … a tour de force’ – Carl Miller, author of The Death of the Gods’…a must-read ‘ – Eliot Higgins, author of We Are Bellingcat’A timely and frighteningly revealing book’ – Richard Kerbaj, author of The Secret History of the Five EyesIncels. Anti Vaxxers. Conspiracy theorists. Neo-Nazis. Once, these groups all belonged on the fringes of the political spectrum. Today, accelerated by a pandemic, global conflict and rapid technological change, their ideas are becoming more widespread: QAnon proponents run for U.S. Congress, neo-fascists win elections in Europe, and celebrity influencers spread dangerous myths to millions. Going Mainstream asks the question: What is happening here?