A riveting, insider’s look at the creation and evolution of the like button and what it reveals about innovation, business, and culture?and its profound impact on modern human interaction.

“?an entertaining new book by Martin Reeves and Bob Goodson on the origins of the “like” button.” ? The Economist
Like by Martin Reeves and Bob Goodson explores the fascinating journey of the now-ubiquitous like button?an invention so simple yet powerful that it transformed the way we communicate, connect, and seek validation online. With over seven billion taps daily, the like button has evolved far beyond its humble beginnings into a global cultural and psychological force. Coauthored by one of its original creators, the book traces the button?s roots from a playful thumbs-up cartoon to a defining feature of digital life. Featuring interviews with tech pioneers from platforms like Yelp, YouTube, Twitter, LinkedIn, and Gmail, Like reveals the accidental and chaotic process behind its creation. But the story goes deeper. Blending insights from business strategy, neuroscience, social psychology, anthropology, and AI, the authors unpack how this small icon influences human behaviour, relationships, and even the future of technology. Rich with behind-the-scenes stories and sharp analysis, Like is not just a tech origin story?it?s a compelling look at how a single digital gesture reshaped our world and our minds.