Professor Alex Hill has conducted thirteen years of groundbreaking research into a clutch of organisations that have outperformed their peers for over 100 years – from NASA to the New Zealand All Blacks, from Eton College and the Royal College of Art to the Royal Marines and the Royal Shakespeare Company. And what he has found is that these very different organisations all share remarkably similar strategies when it comes to building and maintaining excellence and success – strategies that frequently fly in the face of conventional business wisdom.