A ground-breaking classic that reveals how transforming your self-image through visualization and positive belief can reprogram your mind for lasting success and fulfilment First published in 1960, Psycho-Cybernetics by Dr Maxwell Maltz revolutionized the way we understand success, self-image, and the mind-body connection. A pioneering blend of psychology and cybernetics?the science of control systems?Maltz?s work explores how the brain functions like a goal-seeking mechanism that can be directed toward achievement or failure, depending on how one visualizes oneself. A renowned plastic surgeon, Maltz observed that many patients remained unhappy even after their physical appearance had changed. This led him to the breakthrough idea that self-image?not outer transformation?determines happiness and success. Drawing on cognitive and behavioural principles, he developed practical techniques of visualization, self-affirmation, and goal-setting to reprogram the subconscious and unlock human potential. The book?s central insight?that you cannot outperform your own self-concept?has influenced generations of motivational thinkers. A timeless guide to self-mastery, Psycho-Cybernetics teaches that lasting change begins in the mind. By reshaping the internal picture of who you are, you can transform the external reality of what you achieve.