Lilliput Land: How Small Is Driving Indias Mega Consumption Story

Khyati Pathak, Pranay Kotasthane and Anupam Manur
₹499

Out of stock

  • Free Delivery Orders over ₹ 200

  • Secure Payment Secure Payment

  • 24/7 Support Within 1 Business Day

One of the largest consumer markets of the world, India is made up of lots and lots of small consumers-each earning and spending just a little bit that adds up to a lot. It is served by millions of small suppliers oozing innovation and customer intimacy, and is powered by digital infrastructure that does billions of unique and small transactions every day.

  • Read More

    Product Details

    • Dimensions
      14 x 0.28 x 22.25 cm
    • Weight
      300 g
    • ISBN
      9780143465492
    • Publisher
      Penguin
    • Binding
      Paperback
    • Language
      English

Related Products

From the Publisher

Customer reviews