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Lilliput Land: How Small Is Driving Indias Mega Consumption Story

Khyati Pathak, Pranay Kotasthane and Anupam Manur
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One of the largest consumer markets of the world, India is made up of lots and lots of small consumers-each earning and spending just a little bit that adds up to a lot. It is served by millions of small suppliers oozing innovation and customer intimacy, and is powered by digital infrastructure that does billions of unique and small transactions every day.

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    Product Details

    • Pages
      Pages: 304
    • Dimensions
      14 x 0.28 x 22.25 cm
    • Weight
      300 g
    • ISBN
      9780143465492
    • Publisher
      Penguin
    • Binding
      Paperback
    • Language
      English

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